LUP Statistics
Record
- Title
- The Potential of B2B Lovemarks: A Managerial Perspective on Strong B2B Brands
- Type
- Student Paper
- Publ. year
- 2008
- Author/s
- Folkesson, Anna; Beyer, Juliane; Guo, Junwen
- Department/s
- Department of Business Administration
- In LUP since
- 2008-06-04
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