LUP Statistics
Record
- Title
- Aspirational and Inspirational Brand Positioning: a study towards emotional positioning from a consumer-perspective
- Type
- Student Paper
- Publ. year
- 2015
- Author/s
- Paulikaite, Marija; Wölk, Linda
- Department/s
- Department of Business Administration
- In LUP since
- 2015-06-26
Downloads
| Total | This Year | This Month |
| 31 | 0 | 0 |
Sweden  |
30 (97%) |
Unknown  |
1 (3%) |