LUP Statistics
Record
- Title
- Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity
- Type
- Dissertation
- Publ. year
- 2016
- Author/s
- Tam, Kaj-Dac
- Department/s
- Department of Business Administration
- In LUP since
- 2016-04-04
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