LUP Statistics
Record
- Title
- And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Kubiak, Monika; Zetterberg, Elvira; Höjgård, Rebecka
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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