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Record
Title
Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand
Type
Student Paper
Publ. year
2020
Author/s
Brandberg, Oskar; Myrefelt Norlinger, Mathias; Ngo, Kevin
Department/s
Department of Business Administration
In LUP since
2020-02-24
Downloads

Total This Year This Month
15589 947 250
Downloads per country

United States of America 4290 (28%)
United Kingdom of Great Britain and Northern Ireland 1724 (11%)
Australia 783 (5%)
India 668 (4%)
Viet Nam 613 (4%)
Sweden 585 (4%)
Germany 578 (4%)
Canada 568 (4%)
Malaysia 330 (2%)
Denmark 277 (2%)
Kenya 269 (2%)
Singapore 244 (2%)
France 235 (2%)
Netherlands (Kingdom of the) 234 (2%)
Italy 217 (1%)
Hong Kong (China) 207 (1%)
South Africa 191 (1%)
Ireland 170 (1%)
Spain 161 (1%)
Pakistan 155 (1%)
United Arab Emirates 148 (1%)
Indonesia 146 (1%)
China 143 (1%)
Philippines 136 (1%)
Egypt 104 (1%)
Switzerland 102 (1%)
New Zealand 101 (1%)
Romania 94 (1%)
Greece 87 (1%)
Poland 81 (1%)
Turkiye 77 (0%)
Unknown 76 (0%)
South Korea 74 (0%)
Thailand 73 (0%)
Japan 69 (0%)
Russian Federation 68 (0%)
Austria 63 (0%)
Mexico 61 (0%)
Saudi Arabia 57 (0%)
Brazil 50 (0%)
Sri Lanka 47 (0%)
Nigeria 46 (0%)
Portugal 44 (0%)
Bangladesh 43 (0%)
Hungary 42 (0%)
Taiwan (China) 39 (0%)
Georgia 38 (0%)
Nepal 36 (0%)
Morocco 35 (0%)
Finland 34 (0%)
Belgium 33 (0%)
Czechia 32 (0%)
Peru 29 (0%)
Cyprus 29 (0%)
Bulgaria 28 (0%)
Kuwait 26 (0%)
Ukraine 26 (0%)
Israel 26 (0%)
Norway 25 (0%)
Costa Rica 25 (0%)
Colombia 24 (0%)
Jersey 24 (0%)
Jordan 21 (0%)
Armenia 20 (0%)
Qatar 20 (0%)
Lebanon 19 (0%)
Croatia 19 (0%)
Bahrain 18 (0%)
Slovakia 17 (0%)
Namibia 16 (0%)
Zimbabwe 15 (0%)
Mauritius 15 (0%)
Argentina 15 (0%)
Lithuania 15 (0%)
Kazakhstan 15 (0%)
Tanzania, the United Republic of 12 (0%)
Ghana 11 (0%)
Jamaica 11 (0%)
Chile 11 (0%)
Iran 11 (0%)
Latvia 10 (0%)
Serbia 10 (0%)
Puerto Rico 9 (0%)
Slovenia 9 (0%)
Lao People's Democratic Republic 8 (0%)
Iceland 8 (0%)
Mozambique 8 (0%)
Macao 8 (0%)
Mongolia 8 (0%)
Tunisia 8 (0%)
Oman 7 (0%)
Honduras 7 (0%)
Malta 7 (0%)
Albania 7 (0%)
Cambodia 7 (0%)
Luxembourg 7 (0%)
Trinidad and Tobago 6 (0%)
Myanmar 6 (0%)
Estonia 6 (0%)
Cote d'Ivoire 6 (0%)
Bhutan 6 (0%)
Ecuador 6 (0%)
Macedonia 5 (0%)
Azerbaijan 5 (0%)
Lesotho 5 (0%)
American Samoa 5 (0%)
El Salvador 4 (0%)
Barbados 4 (0%)
Uzbekistan 4 (0%)
Iraq 3 (0%)
Panama 3 (0%)
Eswatini 3 (0%)
Venezuela 3 (0%)
Nicaragua 3 (0%)
Rwanda 2 (0%)
Reunion 2 (0%)
Algeria 2 (0%)
Zambia 2 (0%)
Brunei Darussalam 2 (0%)
Guatemala 2 (0%)
Ethiopia 2 (0%)
San Marino 2 (0%)
Uganda 2 (0%)
Cayman Islands 2 (0%)
Palestinian Territory 2 (0%)
Kyrgyzstan 2 (0%)
Senegal 2 (0%)
Bolivia 1 (0%)
Guyana 1 (0%)
Guam 1 (0%)
Malawi 1 (0%)
Montenegro 1 (0%)
Paraguay 1 (0%)
Antigua and Barbuda 1 (0%)
Saint Lucia 1 (0%)
Liechtenstein 1 (0%)
Moldova, The Republic of 1 (0%)
Seychelles 1 (0%)
Sudan 1 (0%)
Botswana 1 (0%)
Togo 1 (0%)
Grenada 1 (0%)
Cameroon 1 (0%)
Martinique 1 (0%)
French Guiana 1 (0%)
Cabo Verde 1 (0%)
Bosnia and Herzegovina 1 (0%)
Belarus 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Wed Apr 23 08:42:13 2025