LUP Statistics
Record
- Title
- Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form
- Type
- Student Paper
- Publ. year
- 2020
- Author/s
- Omar, Zinar; Jørgensen, Sarah
- Department/s
- Department of Business Administration
- In LUP since
- 2020-07-08
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