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Record
Title
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
Type
Student Paper
Publ. year
2021
Author/s
Demangeot, May
Department/s
Department of Strategic Communication
In LUP since
2021-07-01
Downloads

Total This Year This Month
2881 843 24
Downloads per country

United Kingdom of Great Britain and Northern Ireland 686 (25%)
United States of America 492 (18%)
India 261 (9%)
Germany 106 (4%)
Sweden 102 (4%)
Italy 101 (4%)
China 66 (2%)
Pakistan 60 (2%)
France 56 (2%)
Netherlands (Kingdom of the) 55 (2%)
Spain 47 (2%)
Australia 42 (2%)
Hong Kong (China) 38 (1%)
Malaysia 38 (1%)
Ireland 36 (1%)
Canada 35 (1%)
Denmark 27 (1%)
Kenya 25 (1%)
Indonesia 25 (1%)
South Korea 24 (1%)
Russian Federation 24 (1%)
Viet Nam 20 (1%)
Unknown 20 (1%)
Singapore 19 (1%)
Greece 19 (1%)
Czechia 19 (1%)
Nigeria 19 (1%)
Egypt 18 (1%)
Philippines 16 (1%)
Taiwan (China) 16 (1%)
Poland 16 (1%)
Thailand 15 (1%)
Switzerland 15 (1%)
Romania 14 (1%)
United Arab Emirates 13 (0%)
Belgium 12 (0%)
Turkiye 12 (0%)
South Africa 12 (0%)
Japan 11 (0%)
Sri Lanka 9 (0%)
Brazil 9 (0%)
Portugal 8 (0%)
Finland 8 (0%)
Morocco 7 (0%)
Uzbekistan 7 (0%)
Norway 7 (0%)
Bulgaria 6 (0%)
Nepal 6 (0%)
Bangladesh 6 (0%)
Iran 6 (0%)
Austria 5 (0%)
Mexico 5 (0%)
Ukraine 5 (0%)
Peru 5 (0%)
Croatia 4 (0%)
Serbia 4 (0%)
Lebanon 4 (0%)
Estonia 3 (0%)
New Zealand 3 (0%)
Jordan 3 (0%)
Qatar 3 (0%)
Macao 2 (0%)
Slovenia 2 (0%)
Macedonia 2 (0%)
Kuwait 2 (0%)
Botswana 2 (0%)
Syrian Arab Republic 2 (0%)
Colombia 2 (0%)
Lithuania 2 (0%)
Mauritius 2 (0%)
Saudi Arabia 2 (0%)
Tanzania, the United Republic of 2 (0%)
Belarus 2 (0%)
Israel 1 (0%)
Tajikistan 1 (0%)
Bolivia 1 (0%)
Argentina 1 (0%)
Algeria 1 (0%)
Bosnia and Herzegovina 1 (0%)
Armenia 1 (0%)
Hungary 1 (0%)
Zambia 1 (0%)
Oman 1 (0%)
Turkmenistan 1 (0%)
Kazakhstan 1 (0%)
Myanmar 1 (0%)
Malta 1 (0%)
Luxembourg 1 (0%)
Cyprus 1 (0%)
Tunisia 1 (0%)
Cote d'Ivoire 1 (0%)
Ghana 1 (0%)
Slovakia 1 (0%)
Saint Vincent and the Grenadines 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Mon Dec 29 08:26:16 2025