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Record
Title
How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study
Type
Student Paper
Publ. year
2021
Author/s
Demangeot, May
Department/s
Department of Strategic Communication
In LUP since
2021-07-01
Downloads

Total This Year This Month
2570 532 25
Downloads per country

United Kingdom of Great Britain and Northern Ireland 663 (26%)
United States of America 408 (16%)
India 245 (10%)
Germany 103 (4%)
Sweden 101 (4%)
Italy 89 (3%)
Pakistan 58 (2%)
China 55 (2%)
France 52 (2%)
Netherlands (Kingdom of the) 52 (2%)
Spain 47 (2%)
Australia 41 (2%)
Hong Kong (China) 38 (1%)
Malaysia 37 (1%)
Ireland 33 (1%)
Canada 29 (1%)
Denmark 27 (1%)
Russian Federation 24 (1%)
Indonesia 23 (1%)
Kenya 20 (1%)
Nigeria 19 (1%)
Greece 19 (1%)
Viet Nam 19 (1%)
South Korea 18 (1%)
Czechia 18 (1%)
Taiwan (China) 16 (1%)
Singapore 16 (1%)
Unknown 15 (1%)
Switzerland 14 (1%)
Egypt 14 (1%)
Philippines 14 (1%)
Thailand 14 (1%)
Poland 14 (1%)
Romania 13 (1%)
United Arab Emirates 10 (0%)
Japan 10 (0%)
Sri Lanka 9 (0%)
South Africa 9 (0%)
Turkiye 9 (0%)
Belgium 9 (0%)
Portugal 8 (0%)
Finland 8 (0%)
Morocco 7 (0%)
Uzbekistan 7 (0%)
Brazil 7 (0%)
Norway 6 (0%)
Nepal 6 (0%)
Bangladesh 6 (0%)
Iran 6 (0%)
Mexico 5 (0%)
Ukraine 5 (0%)
Bulgaria 5 (0%)
Austria 5 (0%)
Lebanon 4 (0%)
Estonia 3 (0%)
Jordan 3 (0%)
New Zealand 3 (0%)
Qatar 3 (0%)
Serbia 3 (0%)
Belarus 2 (0%)
Colombia 2 (0%)
Tanzania, the United Republic of 2 (0%)
Macao 2 (0%)
Botswana 2 (0%)
Mauritius 2 (0%)
Lithuania 2 (0%)
Peru 2 (0%)
Macedonia 2 (0%)
Slovenia 2 (0%)
Saudi Arabia 2 (0%)
Kuwait 2 (0%)
Israel 1 (0%)
Argentina 1 (0%)
Slovakia 1 (0%)
Zambia 1 (0%)
Armenia 1 (0%)
Syrian Arab Republic 1 (0%)
Myanmar 1 (0%)
Cote d'Ivoire 1 (0%)
Saint Vincent and the Grenadines 1 (0%)
Tunisia 1 (0%)
Kazakhstan 1 (0%)
Luxembourg 1 (0%)
Bosnia and Herzegovina 1 (0%)
Ghana 1 (0%)
Malta 1 (0%)
Bolivia 1 (0%)
Cyprus 1 (0%)
Turkmenistan 1 (0%)
Tajikistan 1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

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Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Jul 12 08:33:30 2025