LUP Statistics
Record
- Title
- The road to a streamlined influencer marketing: a qualitative research of women’s and men’s attitudes towards fitness influencers and their influence on consumers’ buying decision process
- Type
- Student Paper
- Publ. year
- 2021
- Author/s
- Wang, Vivian; Nabseth, Fanny; Guth, Josefin
- Department/s
- Department of Business Administration
- In LUP since
- 2021-07-28
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