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Record
Title
Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
Type
Student Paper
Publ. year
2022
Author/s
Costa, Thiago; Helal, Alaa Eldin
Department/s
Department of Business Administration
In LUP since
2022-08-01
Downloads

Total This Year This Month
4226 1187 33
Downloads per country
Ireland 26 (51%)
Egypt 25 (49%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

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Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Fri Jun 9 08:12:01 2023