LUP Statistics
Record
- Title
- Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0
- Type
- Student Paper
- Publ. year
- 2022
- Author/s
- Costa, Thiago; Helal, Alaa Eldin
- Department/s
- Department of Business Administration
- In LUP since
- 2022-08-01
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