LUP Statistics
Record
- Title
- Exciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
- Type
- Journal Article
- Publ. year
- 2019
- Author/s
- Anselmsson, Johan; Tunca, Burak
- Department/s
- Department of Business Administration
- In LUP since
- 2017-11-17
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