LUP Statistics
Record
- Title
- Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
- Type
- Working Paper
- Publ. year
- 2024
- Author/s
- Anselmsson, Johan; Tunca, Burak
- Department/s
- Marketing; Centre for Retail Research at Lund University
- In LUP since
- 2024-07-28
Downloads
| Total | This Year | This Month |
| 111 | 53 | 1 |
Sweden  |
62 (56%) |
United States of America  |
25 (23%) |
Unknown  |
4 (4%) |
China  |
4 (4%) |
Finland  |
4 (4%) |
Hong Kong (China)  |
3 (3%) |
United Kingdom of Great Britain and Northern Ireland  |
2 (2%) |
Germany  |
2 (2%) |
South Korea  |
2 (2%) |
France  |
1 (1%) |
Romania  |
1 (1%) |
Singapore  |
1 (1%) |