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Record
Title
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
Type
Working Paper
Publ. year
2024
Author/s
Anselmsson, Johan; Tunca, Burak
Department/s
Marketing; Centre for Retail Research at Lund University
In LUP since
2024-07-28
Downloads

Total This Year This Month
77 19 0
Downloads per country
Sweden 53 (70%)
United States of America 9 (12%)
Unknown 4 (5%)
China 3 (4%)
Finland 3 (4%)
Hong Kong (China) 2 (3%)
Romania 1 (1%)
Singapore 1 (1%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access fulltexts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
Sat Aug 2 08:44:02 2025