LUP Statistics
Record
- Title
- Customer journey self-mapping : A qualitative method for evaluating new store formats
- Type
- Contribution to Conference
- Publ. year
- 2022
- Author/s
- Egan-Wyer, Carys; Bäckström, Kristina
- Department/s
- Centre for Retail Research at Lund University; Marketing; Department of Service Studies
- In LUP since
- 2023-01-21
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