LUP Statistics
Record
- Title
- Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
- Type
- Dissertation
- Publ. year
- 2021
- Author/s
- Schaumann, Janina
- Department/s
- Marketing
- In LUP since
- 2021-08-26
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