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- 2024
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Mark
Ethical Consumption Cap
(
- Chapter in Book/Report/Conference proceeding › Book chapter
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Mark
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
2024) In Health Marketing Quarterly(
- Contribution to journal › Article
-
Mark
Public private partnerships for the empowerment of women in business? A critical communication perspective
2024)(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
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Mark
Points of departure and developing good practices for responsible internationalization in a rapidly changing world
2024) In Accountability in Research: Policies and Quality Assurance(
- Contribution to journal › Debate/Note/Editorial
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Mark
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
2024) In Psychology and Marketing(
- Contribution to journal › Article
-
Mark
Headphone Culture in Public Spaces of Transfer : Linking Ubiquitous Private Listening to Warped Space
2024) p.58-74(
- Chapter in Book/Report/Conference proceeding › Book chapter
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Mark
Crafting conceptual proposition-based contributions: The 7C framework
2024) In Psychology and Marketing(
- Contribution to journal › Scientific review
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Mark
If the Cap Fits : An empirical exploration of how ethical consumption is capped
2024) Asia-Pacific ACR Conference 2024(
- Contribution to conference › Abstract
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Mark
From Strategic Opportunity to Existential Imperative : Sustainability discourses in fashion retail
2024) Brand Camp 6(
- Contribution to conference › Abstract
-
Mark
Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
(
- Working paper/Preprint › Working paper