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- 2024
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Mark
Navigating an emerging innovation ecosystem : a case study of fuel cell innovation in Taiwan
2024) In Asian Journal of Technology Innovation(
- Contribution to journal › Article
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Mark
Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
2024) In Psychology and Marketing(
- Contribution to journal › Article
-
Mark
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: : The roles of marketing strategy and app design
(
- Contribution to journal › Article
-
Mark
Consumer Resistance and Acceptance of Sportswashing in the Western Digital Sphere
2024) 12TH EIASM INTERPRETIVE CONSUMER RESEARCH WORKSHOP(
- Contribution to conference › Other
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Mark
Haunted by Unrealized Futures: Disrupting the Present in Gangster's Paradise
2024) 12'th EIASM interpretive consumer research workshop(
- Contribution to conference › Other
-
Mark
Rethinking (Brand) Coolness as Affective Intensities
2024) Brand Camp 6(
- Contribution to conference › Other
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Mark
Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement: the impact of ethnicity
2024) In Journal of Research in Interactive Marketing: Special Issue on Digital Piracy(
- Contribution to journal › Article
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Mark
Online Content Creators’ and Viewers’ Interdependent Journeys
(
- Contribution to journal › Article
-
Mark
Using machine learning to develop customer insights from user-generated content
(
- Contribution to journal › Article
-
Mark
CSR in between the legal and the ethical: Mobilising legal frameworks through public discourse
2024) 7th International CSR Communication Conference(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding