Christian Koch (Former)
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- 2014
-
Mark
Market and brand-oriented schools of positioning
(
- Contribution to journal › Article
-
Mark
Corporate Brand Positioning – Case Studies across Firm Levels and Over Time
2014)(
- Thesis › Doctoral thesis (monograph)
-
Mark
Corporate Brand Positioning – A Process Perspective
2014) 9th Global Brand Conference(
- Contribution to conference › Paper, not in proceeding
- 2011
-
Mark
Brand and market oriented positioning
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding