Niklas Bondesson (Former)
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- 2013
-
Mark
What successful branding looks like: a managerial perspective
(
- Contribution to journal › Article
- 2010
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Mark
An exploratory investigation of the elements of B2B brand image and its relationship to price premium
(
- Contribution to journal › Article
-
Mark
Tracing the drivers of B2B brand strength and value
2010)(
- Thesis › Doctoral thesis (monograph)
- 2008
-
Mark
The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
(
- Contribution to journal › Article
-
Mark
The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
(
- Contribution to journal › Article
- 2007
-
Mark
Understanding price premium for grocery products: a conceptual model of customer-based brand equity
(
- Contribution to journal › Article
-
Mark
Using Brand Equity Theory To Build Brand Metrics Programmes In B2B - Current Research And Managerial Implications
2007) Academy Of Marketing(
- Contribution to conference › Paper, not in proceeding
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Mark
Sveriges starkaste livsmedelsvarumärken 2007 - En analys och ranking med utgågngspunkt från kategoridominans i kampen om dagligvarubutikskundens tycke och preferens
2007) In Lund International Food Studies(
- Book/Report › Report
-
Mark
Understanding of the nature and relevance of brand orientation and brand equity in B2B brand management – implications for future research
2007) 19th Business Administration Conference (NFF), 2007(
- Contribution to conference › Paper, not in proceeding
- 2006
-
Mark
Ett kundbaserat varumärkeskapitalindex för konsumentförpackade livsmedel - En analys av positioner och möjliga strategier i en hårdnande konkurrens från handelns egna märkesvaror
2006) In Lund International Food Studies(
- Book/Report › Report