Veronika Tarnovskaya

21 – 30 of 35

show: 10
|
sort: year (new to old)

News feed Embed this list Save this search Mark all Export

Cancel

Embed this list

copy and paste the html snippet below into your own page:

<iframe src="https://lup.lub.lu.se/search/person/fek-vta?embed=1&amp;hide_pagination=1&amp;hide_info=1&amp;hide_options=1"
  width="100%"
  height="400"
  allowtransparency="true"
  frameborder="0">
</iframe>

2008
Mark The Role of Networks and Matching in Market Entry to Emerging Retail Markets
Elg, Ulf ^LU ; Ghauri, Pervez and Tarnovskaya, Veronika ^LU (2008) In International Marketing Review 25(6). p.674-699
- Contribution to journal › Article
Mark Market driving multinationals and their global sourcing network
Ghauri, Pervez N. ; Tarnovskaya, Veronika ^LU and Elg, Ulf ^LU (2008) In International Marketing Review 25(5). p.504-519
- Contribution to journal › Article
Mark Key factors in the international market driving process: the role of internal competencies and external network actors.
Elg, Ulf ^LU ; Pervez, Ghauri ; Rudolf, Sinkovics and Tarnovskaya, Veronika ^LU (2008)
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
Mark “The role of corporate branding in market driving strategy”
Tarnovskaya, Veronika ^LU ; Elg, Ulf ^LU and Burt, Steve (2008) In International Journal of Retail & Distribution Management 36(11). p.941-965
- Contribution to journal › Article
2007
Mark The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer
Tarnovskaya, Veronika ^LU (2007)
- Thesis › Doctoral thesis (monograph)
Mark Market driving supplier strategy: IKEA’s global sourcing network in Europé
Tarnovskaya, Veronika ^LU (2007) IMP 2007 conference
- Contribution to conference › Paper, not in proceeding
Mark Market driving supplier strategy: A study of IKEA’s globalsourcing network
Elg, Ulf ^LU ; Ghauri, Pervez and Tarnovskaya, Veronika ^LU (2007) CIMaR Annual Conference, 2007
- Contribution to conference › Paper, not in proceeding
2006
Mark The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets
Elg, Ulf ^LU ; Ghauri, Pervez and Tarnovskaya, Veronika ^LU (2006) the 32nd EIBA conference
- Contribution to conference › Paper, not in proceeding
Mark Combining Values, Brands and People: IKEA as a Global Market Driving Company
Tarnovskaya, Veronika ^LU ; Elg, Ulf ^LU and Burt, Steve (2006) the ECR symposium
- Contribution to conference › Paper, not in proceeding
Mark The interplay between matching and networks in the entry process into emerging consumer markets
Elg, Ulf ^LU ; Ghauri, Pervez ; Tarnovskaya, Veronika ^LU and Sinkovics, Rudolf R. (2006) CIMaR Annual Conference, 2006
- Contribution to conference › Paper, not in proceeding