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- 2018
-
Mark
Co-branding public place brands : towards an alternative approach to place branding
(
- Contribution to journal › Article
-
Mark
Place branding: A Nordic perspective
2018) The 3rd Annual Conference of the International Place Branding Association(
- Contribution to conference › Abstract
-
Mark
Brand Movement
2018) p.692-693(
- Contribution to conference › Abstract
- 2017
-
Mark
Towards Relational Methodologies : Performance vis a vis Performativity
2017) The 12th Annual International Ethnography Symposium(
- Contribution to conference › Other
-
Mark
Sailing through marketing : A critical assessment of spatiality in marketing literature
(
- Contribution to journal › Article
-
Mark
Overcoming Methodological Individualism In Consumer Research: Possibilities and Challenges
2017) 9th EIASM Workshop on Interpretative Consumer Research(
- Contribution to conference › Paper, not in proceeding
- 2016
-
Mark
The political nature of brand governance : a discourse analysis approach to a regional brand building process
(
- Contribution to journal › Article
- 2015
-
Mark
The Political Dimension of Place Branding
2015)(
- Thesis › Doctoral thesis (compilation)
-
Mark
Situating Macromarketing Research in an Interconnected World : the Quest for Relationality
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Towards a networked brand culture : an examination of Stockholm’s brand on Twitter
2015) 3rd Place Management and Branding Conference(
- Contribution to conference › Other