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- 2013
-
Mark
Towards brand ecology : An analytical semiotic framework for interpreting the emergence of place brands
(
- Contribution to journal › Article
-
Mark
Problematising place branding research : A meta-theoretical analysis of the literature
(
- Contribution to journal › Article
- 2012
-
Mark
Unraveling the complexity of "city brand equity" : a three-dimensional framework
(
- Contribution to journal › Article
-
Mark
Regional Branding : The case of three Italian regions
2012) International Place Branding Conference (Special Edition)(
- Contribution to conference › Other
- 2011
-
Mark
The Pink night of the Romagna Coastal Region : Co-creating Events and Destination Marketing
2011) 1st International Conference on Tourism Managment and Tourism Related Issues(
- Contribution to conference › Other
-
Mark
Co-creating city brands : The spatial-political dimension
2011) EGOS Colloquium, 2011(
- Contribution to conference › Other
-
Mark
Co-Branding Places?
2011) 7th Global Brand Conference AMBRAND SIG(
- Contribution to conference › Other
-
Mark
City Branding : a state of the art review of the current reserach
2011) 2nd Place Branding Conference, Branding Cities In Journal of Place Management and Development 4(1). p.9-27(
- Contribution to journal › Article
-
Mark
Understanding city branding : a framework for analysis
2011) Nordic Academy of Management Conference 2011(
- Contribution to conference › Other
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