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- 2015
-
Mark
Enhancing Organizational Performance of International SMEs through Inter-Firm Marketing Collaborations
(
- Chapter in Book/Report/Conference proceeding › Book chapter
-
Mark
Marketing Collaborations of International SMEs: Implications for Performance
2015) 24th Conference of the Consortium of International Marketing Research (CIMaR)(
- Contribution to conference › Paper, not in proceeding
- 2014
-
Mark
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations.
2014) 40th Annual Conference of the European International Business Academy, 2014(
- Contribution to conference › Paper, not in proceeding
- 2013
-
Mark
Efficiency and effectiveness of small retailers:The role of customer and entrepreneurial orientation.
(
- Contribution to journal › Article