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- 2019
-
Mark
Kommunernas strategi gör att stadskärnans butiker och shoppare missgynnas
2019) In Sydsvenska dagbladet(
- Contribution to specialist publication or newspaper › Newspaper article
- 2014
-
Mark
Brand image and customers’ willingness to pay a price premium for food brands
(
- Contribution to journal › Article
-
Mark
Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector
(
- Contribution to journal › Article
-
Mark
A comparison of customer perceived service quality in discount versus traditional grocery stores.
(
- Contribution to journal › Article
- 2013
-
Mark
What’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt
2013) p.97-128(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2010
-
Mark
The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
2010) p.97-110(
- Chapter in Book/Report/Conference proceeding › Book chapter
- 2009
-
Mark
Third generation of retailer brands - retailer expectations and consumer response
(
- Contribution to journal › Article
- 2008
-
Mark
The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
(
- Contribution to journal › Article
-
Mark
Private label brands– Retailer expectations and consumer response
(
- Contribution to journal › Article
-
Mark
Retailer brands and the impact on innovativeness in the grocery store assortment
(
- Contribution to journal › Article