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- 2017
- An exploration of consumers’ experiences in physical stores : comparing consumers’ and retailers’ perspectives in past and present time
- 2014
- A comparison of customer perceived service quality in discount versus traditional grocery stores.
- 2011
- Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
- 2010
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Consuming IKEA, Different perspectives on consumer images of a global retailer
Burt, Steve ; Johansson, Ulf LU and Thelander, Åsa LU (2010) In Lund Studies in Economics and management 118 Mark
- A standardised approach to the world? IKEA in China
- IKEA's image in three countries
- The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
- IKEA's image in three countries
- Retailer image - Conceptualisation, formation, methods and perspectives in previous research
- What does it all mean? Summing up a research project