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- 2021
-
Mark
Stakeholder-based Brand Equity (SBBE) : A qualitative study of its development through firm-stakeholder interactions in emerging markets
2021) In Lund Studies in Economics and Management(
- Thesis › Doctoral thesis (monograph)
- 2018
-
Mark
Market driving at Bottom of the Pyramid (BoP) : An analysis of social enterprises from the healthcare sector
(
- Contribution to journal › Article
- 2017
-
Mark
MNE microfoundations and routines for building a legitimate and sustainable position in emerging markets
(
- Contribution to journal › Article
- 2016
-
Mark
Multiple stakeholders and B2B branding in emerging markets
(
- Contribution to journal › Article
- 2015
-
Mark
Technology driven FDI by Emerging MNEs in Europe
(2015)
- Book/Report › Book
- 2008
-
Mark
Businessmen as folk ethnographers
(
- Contribution to journal › Article
-
Mark
The Role of Networks and Matching in Market Entry to Emerging Retail Markets
(
- Contribution to journal › Article
- 2007
-
Mark
Interactions between economic growth and environmental quality in Shenzhen, China's first special economic zone
(
- Contribution to journal › Article