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- 2014
-
Mark
The Nobel Prize: A 'Heritage based' Brand-oriented Network
(
- Working paper/Preprint › Working paper
- 2007
-
Mark
Corporate brands with a heritage
(
- Contribution to journal › Article
- 2006
-
Mark
The Crown as a corporate brand: Insights from Monarchies
(
- Contribution to journal › Article
- 2003
-
Mark
Core value-based corporate brand building
(
- Contribution to journal › Article
- 1999
-
Mark
Brand Orientation: A mindset for building brands into strategic resources
(
- Contribution to journal › Article
- 1994
-
Mark
Brand Orientation – A Strategy for Survival
(
- Contribution to journal › Article