LUP Statistics
Record
- Title
- Mincing the brand – A study of the relationship between private labels and retailer brands
- Type
- Student Paper
- Publ. year
- 2008
- Author/s
- Kungberg, Lars; Serra, Daryl Ramon; Meijden, Robert Van Der
- Department/s
- Department of Business Administration
- In LUP since
- 2008-06-03
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