LUP Statistics
Record
- Title
- Measuring Word of Mouth in Real-Time: A Study of “Tweets” and Their Dynamic Relation to Movie Sales and Marketing Efforts.
- Type
- Student Paper
- Publ. year
- 2010
- Author/s
- Parrot, Kim; Ohashi, Kevin
- Department/s
- Department of Business Administration
- In LUP since
- 2010-06-02
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| 1823 | 83 | 0 |
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