LUP Statistics
Record
- Title
- Effectiveness of Consumer Endorser in Social Media Advertisement - Impact on consumers' attitudes and behaviors
- Type
- Student Paper
- Publ. year
- 2011
- Author/s
- Preedanorawut, Sarinya; Tang, Xue Hui; Nguyen, Phuong Nhung
- Department/s
- Department of Business Administration
- In LUP since
- 2011-06-01
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