LUP Statistics
Record
- Title
- Balancing branding and sales - The content strategist dilemma
- Type
- Student Paper
- Publ. year
- 2015
- Author/s
- Palmgren, Elida; Amerhanova, Madina; Lundström Kabus, Johanna
- Department/s
- Department of Strategic Communication
- In LUP since
- 2016-06-08
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