LUP Statistics
Record
- Title
- Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel
- Type
- Student Paper
- Publ. year
- 2015
- Author/s
- Wolte, Fanny; Georg, Anna-Lena
- Department/s
- Department of Business Administration
- In LUP since
- 2015-06-17
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