LUP Statistics
Record
- Title
- The Philanthropic Brand? An exploratory study of consumers’ perceptions of brands communicating moral messages on social media
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Kaven, Lisa-Marie; Bauer, Lisa Marie
- Department/s
- Department of Business Administration
- In LUP since
- 2017-06-30
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