LUP Statistics
Record
- Title
- Is gay advertising out of the closet? A look into how explicit and implicit marketing is perceived by consumers.
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Owusu, Kevin; Mathenge, Terry
- Department/s
- Department of Business Administration
- In LUP since
- 2017-06-27
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