LUP Statistics
Record
- Title
- Haptics as the Sleeping Beauty of Marketing: The Role of Haptic Packaging Characteristics on FMCG Products for Customers
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Koqani, Leotrina; Strunz, Carolin
- Department/s
- Department of Business Administration
- In LUP since
- 2017-07-03
Downloads
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