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Record
Title
Against all odds - a narrative approach towards underdog brands
Type
Student Paper
Publ. year
2018
Author/s
Palmqvist, Anders
Department/s
Department of Strategic Communication
In LUP since
2018-06-12
Downloads

Total This Year This Month
990 134 1
 Downloads per Country

United States of America
176 (18%)
China
165 (17%)
Sweden
149 (15%)
Germany
68 (7%)
United Kingdom of Great Britain and Northern Ireland
35 (4%)
Australia
33 (3%)
Unknown
30 (3%)
Netherlands (Kingdom of the)
27 (3%)
Thailand
26 (3%)
Finland
17 (2%)
South Africa
17 (2%)
Italy
14 (1%)
France
14 (1%)
Canada
13 (1%)
Singapore
13 (1%)
Russian Federation
12 (1%)
Spain
11 (1%)
India
11 (1%)
Indonesia
9 (1%)
Brazil
9 (1%)
Malaysia
8 (1%)
South Korea
8 (1%)
Hong Kong (China)
8 (1%)
Norway
8 (1%)
Poland
6 (1%)
Iran
6 (1%)
Japan
6 (1%)
Viet Nam
6 (1%)
Denmark
6 (1%)
Bulgaria
5 (1%)
Pakistan
4 (0%)
Switzerland
4 (0%)
Ireland
4 (0%)
Taiwan (China)
4 (0%)
Cote d'Ivoire
4 (0%)
Bangladesh
4 (0%)
Portugal
3 (0%)
Nigeria
3 (0%)
Czechia
3 (0%)
Egypt
3 (0%)
Kenya
3 (0%)
Romania
3 (0%)
Ethiopia
2 (0%)
Peru
2 (0%)
Turkiye
2 (0%)
Mexico
2 (0%)
Serbia
2 (0%)
Belgium
2 (0%)
Cambodia
1 (0%)
Armenia
1 (0%)
Belarus
1 (0%)
Albania
1 (0%)
Libya
1 (0%)
Hungary
1 (0%)
Venezuela
1 (0%)
United Arab Emirates
1 (0%)
Jamaica
1 (0%)
Austria
1 (0%)
Kuwait
1 (0%)
Moldova, The Republic of
1 (0%)
Ukraine
1 (0%)
Uzbekistan
1 (0%)
New Zealand
1 (0%)
Namibia
1 (0%)
Colombia
1 (0%)
Greece
1 (0%)
Macao
1 (0%)
Zimbabwe
1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access full-texts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
2026-11-05 07:02:08