LUP Statistics
Record
- Title
- The New Kids on the Block - Exploring the brand identity of disruptive innovators
- Type
- Student Paper
- Publ. year
- 2018
- Author/s
- Tigges, Jana; van der Stelt, Bettina; Volk, Jessica
- Department/s
- Department of Business Administration
- In LUP since
- 2019-01-23
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