LUP Statistics
Record
- Title
- Mythical Branding and Crisis Management - The case of Santa Claus Village
- Type
- Student Paper
- Publ. year
- 2015
- Author/s
- Volbeda, Michelle; Schiermann, Michèle; Krop, Frederique
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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