LUP Statistics
Record
- Title
- Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar
- Type
- Student Paper
- Publ. year
- 2016
- Author/s
- Su, Allan; Young, Chris; Zierke, Sebastian
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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