LUP Statistics
Record
- Title
- The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values
- Type
- Student Paper
- Publ. year
- 2016
- Author/s
- Ford, Emma; Jakobsson, Frida; Bauer, Lisa Marie
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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