LUP Statistics
Record
- Title
- The influence of logos on the consumer’s perception of the brand personality
- Type
- Student Paper
- Publ. year
- 2016
- Author/s
- Dai, Jessie; Nici, Ermelinda; Norman-Sylvendahl, Felicia
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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