LUP Statistics
Record
- Title
- And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image
- Type
- Student Paper
- Publ. year
- 2017
- Author/s
- Kubiak, Monika; Zetterberg, Elvira; Höjgård, Rebecka
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
Downloads
| Total | This Year | This Month |
| 231 | 23 | 0 |
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48 (21%) |
Sweden  |
31 (13%) |
Germany  |
26 (11%) |
United Kingdom of Great Britain and Northern Ireland  |
15 (6%) |
China  |
14 (6%) |
Viet Nam  |
13 (6%) |
Belgium  |
8 (3%) |
Netherlands (Kingdom of the)  |
7 (3%) |
Taiwan (China)  |
7 (3%) |
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6 (3%) |
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