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Record
Title
How is storytelling used to strengthen a brand?
Type
Student Paper
Publ. year
2017
Author/s
Paquette, Audrey-Ann B.; Yang, Beiyao; Long, Yue
Department/s
Department of Business Administration
In LUP since
2019-02-14
Downloads

Total This Year This Month
11800 1770 23
 Downloads per Country

United States of America
1625 (14%)
United Kingdom of Great Britain and Northern Ireland
1137 (10%)
India
822 (7%)
Viet Nam
487 (4%)
Germany
460 (4%)
Indonesia
423 (4%)
Italy
415 (4%)
France
388 (3%)
Sweden
373 (3%)
Netherlands (Kingdom of the)
344 (3%)
Australia
277 (2%)
South Africa
220 (2%)
Philippines
201 (2%)
Romania
195 (2%)
Ireland
187 (2%)
Poland
185 (2%)
Malaysia
184 (2%)
Morocco
180 (2%)
China
179 (2%)
Nigeria
158 (1%)
Turkiye
145 (1%)
Singapore
137 (1%)
Brazil
132 (1%)
Portugal
131 (1%)
Egypt
124 (1%)
Austria
122 (1%)
Spain
121 (1%)
Kenya
101 (1%)
Canada
98 (1%)
Belgium
96 (1%)
Thailand
89 (1%)
United Arab Emirates
82 (1%)
Denmark
81 (1%)
Hong Kong (China)
80 (1%)
Unknown
79 (1%)
Finland
78 (1%)
Hungary
68 (1%)
Lithuania
65 (1%)
Russian Federation
64 (1%)
South Korea
61 (1%)
Pakistan
59 (1%)
Greece
58 (0%)
Mexico
57 (0%)
Iran
57 (0%)
New Zealand
55 (0%)
Peru
53 (0%)
Switzerland
52 (0%)
Taiwan (China)
47 (0%)
Zimbabwe
47 (0%)
Serbia
44 (0%)
Japan
44 (0%)
Croatia
39 (0%)
Ukraine
37 (0%)
Colombia
34 (0%)
Saudi Arabia
32 (0%)
Sri Lanka
32 (0%)
Ghana
31 (0%)
Tunisia
31 (0%)
Israel
26 (0%)
Bulgaria
26 (0%)
Slovakia
25 (0%)
Argentina
23 (0%)
Czechia
23 (0%)
Algeria
23 (0%)
Bangladesh
22 (0%)
Latvia
20 (0%)
Iraq
19 (0%)
Mauritius
18 (0%)
Ecuador
17 (0%)
Uganda
16 (0%)
Norway
15 (0%)
Tanzania, the United Republic of
13 (0%)
Nepal
13 (0%)
Oman
12 (0%)
Zambia
12 (0%)
Macao
10 (0%)
Kazakhstan
10 (0%)
Venezuela
10 (0%)
Slovenia
9 (0%)
Estonia
9 (0%)
Lebanon
9 (0%)
Moldova, The Republic of
9 (0%)
Trinidad and Tobago
9 (0%)
Myanmar
7 (0%)
Bosnia and Herzegovina
7 (0%)
Kuwait
7 (0%)
Jordan
7 (0%)
Cameroon
6 (0%)
Azerbaijan
6 (0%)
Lesotho
6 (0%)
Bahrain
6 (0%)
Botswana
6 (0%)
Maldives
6 (0%)
Palestinian Territory
6 (0%)
Chile
6 (0%)
Iceland
5 (0%)
Mongolia
5 (0%)
Puerto Rico
5 (0%)
Bolivia
5 (0%)
Malawi
5 (0%)
Qatar
5 (0%)
Albania
5 (0%)
Belarus
5 (0%)
Cyprus
5 (0%)
Cote d'Ivoire
4 (0%)
Senegal
4 (0%)
Uzbekistan
4 (0%)
Ethiopia
4 (0%)
Madagascar
3 (0%)
Armenia
3 (0%)
Costa Rica
3 (0%)
Sierra Leone
3 (0%)
Syrian Arab Republic
3 (0%)
Kyrgyzstan
2 (0%)
San Marino
2 (0%)
Eswatini
2 (0%)
Curacao
2 (0%)
Grenada
2 (0%)
Bhutan
2 (0%)
Brunei Darussalam
1 (0%)
Suriname
1 (0%)
Gabon
1 (0%)
Aruba
1 (0%)
Gambia
1 (0%)
Sudan
1 (0%)
Rwanda
1 (0%)
Uruguay
1 (0%)
Somalia
1 (0%)
Honduras
1 (0%)
Congo
1 (0%)
Cambodia
1 (0%)
Benin
1 (0%)
Angola
1 (0%)
Eritrea
1 (0%)
Gibraltar
1 (0%)
Togo
1 (0%)
Macedonia
1 (0%)
Panama
1 (0%)
Georgia
1 (0%)
Afghanistan
1 (0%)
Paraguay
1 (0%)
Saint Vincent and the Grenadines
1 (0%)
Dominican Republic
1 (0%)
Haiti
1 (0%)
Cabo Verde
1 (0%)
Montserrat
1 (0%)
Luxembourg
1 (0%)
El Salvador
1 (0%)
Malta
1 (0%)
Jamaica
1 (0%)
Seychelles
1 (0%)
Guyana
1 (0%)
Bahamas
1 (0%)
Barbados
1 (0%)
About
The download statistics shown here have been collected since the launch of LUP in October 2007 and are updated every night. Statistics are available for all records with open access full-texts. Efforts have been made to exclude downloads by robots and track irregular download activities.

About accessibility

Disclaimer
The information on downloads per country is based on the geolocation of IP addresses and may not be completely accurate. The statistics presented here may also change retroactively when the calculation process is improved to provide more accurate results.

Statistics Last Updated
2026-10-08 11:53:03