LUP Statistics
Record
- Title
- Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro
- Type
- Student Paper
- Publ. year
- 2019
- Author/s
- Naderi, Rebin; O’Riordan, William; Pine, Emelie; Constantin, Catalina
- Department/s
- Department of Business Administration
- In LUP since
- 2020-01-14
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