LUP Statistics
Record
- Title
- The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry
- Type
- Student Paper
- Publ. year
- 2019
- Author/s
- Cheng, Jiewen; Contreras, Maria; Nghiem, Thuy Duong
- Department/s
- Department of Business Administration
- In LUP since
- 2020-01-14
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