LUP Statistics
Record
- Title
- Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance
- Type
- Student Paper
- Publ. year
- 2020
- Author/s
- Johnsson, Vanja; Daudi, Adrienne
- Department/s
- Department of Strategic Communication
- In LUP since
- 2021-02-01
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