LUP Statistics
Record
- Title
- Incumbent Brand on Purchase Intention of Disruptive Innovations: A Study on the Effects of Brand Image and Sub-Brand Strategy for Electric Motorcycles
- Type
- Student Paper
- Publ. year
- 2020
- Author/s
- Filippini, Tiziano; Campagna Foglietta, Nicola
- Department/s
- Department of Business Administration
- In LUP since
- 2020-08-24
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