LUP Statistics
Record
- Title
- Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
- Type
- Student Paper
- Publ. year
- 2020
- Author/s
- Bruin, Wouter; Sandberg, Viktor
- Department/s
- Department of Business Administration
- In LUP since
- 2020-07-08
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