LUP Statistics
Record
- Title
- The high involvement customer journey: A study on customer motivations for touchpoint choice
- Type
- Student Paper
- Publ. year
- 2020
- Author/s
- Pine, Emelie; Weber, Isabell
- Department/s
- Department of Business Administration
- In LUP since
- 2020-07-08
Downloads
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| 1519 | 338 | 17 |
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