LUP Statistics
Record
- Title
- Antagonistic Nation Branding Strategies: The Case of North Korea
- Type
- Student Paper
- Publ. year
- 2020
- Author/s
- Pelev, Stefan; Zaraa, Neïla Imène; Pretz, Christina Julia
- Department/s
- Department of Business Administration
- In LUP since
- 2020-11-13
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