LUP Statistics
Record
- Title
- Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
- Type
- Student Paper
- Publ. year
- 2020
- Author/s
- Kamand, Dana; Kongehl, Maura Leonie; Lagler, Julia Anna
- Department/s
- Department of Business Administration
- In LUP since
- 2020-11-16
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