LUP Statistics
Record
- Title
- A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?
- Type
- Student Paper
- Publ. year
- 2021
- Author/s
- Yang, Simian; Fouzbi, Zakariae
- Department/s
- Department of Business Administration
- In LUP since
- 2021-06-29
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